Most Influential Brands in Canada 2025 Report

This document is a report detailing the findings from Ipsos' 2025 study on the most influential brands in Canada. It marks the fifteenth annual report and introduces a new dimension of influence, termed True North, which reflects Canadian patriotism and values. The report outlines eight dimensions that contribute to brand influence: Trustworthiness, Leading Edge, Engagement, Corporate Citizenship, Presence, Empathy, Utility, and True North. The findings indicate that brands strongly associated with Canada gained influence, particularly in a year marked by economic tension and shifting consumer priorities. The report also discusses how brands can balance commitment to Canadian identity with economic benefits, emphasizing that influence is not merely about popularity but the ability to shape consumer behavior and cultural conversations. Additionally, it highlights the role of influencer marketing and how brands adapt to changing market dynamics.