K2View

Overview

K2View is a software company based in Israel, founded in 2009, with a workforce ranging from 51 to 200 employees. The company specializes in data management solutions, with a particular focus on data anonymization, which is crucial for compliance with privacy laws such as the GDPR and CCPA. K2View's published materials highlight the importance of obscuring Personally Identifiable Information (PII) in datasets to protect individual privacy while allowing data to be used for research, analysis, and software development. The company outlines various techniques for data anonymization, including data generalization, which replaces specific data values with broader categories, and data swapping, which exchanges real data values with fictitious but similar ones. These methods aim to ensure that data remains functional for legitimate purposes without compromising the anonymity of individuals. K2View's approach to data privacy reflects a growing emphasis on consumer rights in the digital age, addressing the need for organizations to handle personal data responsibly.

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