VodafoneZiggo Customer Data Management Case Study

This case study outlines the challenges faced by VodafoneZiggo, a Dutch joint venture between Vodafone Plc and Liberty Global Plc, in merging customer data from two distinct companies, Vodafone NL and Ziggo. The document details the implementation of a Customer Data Hub (CDH) using the K2View Data Product Platform, which enabled VodafoneZiggo to unify fragmented customer data across various sources. The successful deployment of the CDH resulted in a 70% reduction in customer support calls and significantly improved data update times. Additionally, the case study discusses the need for high-quality test data in application development and how VodafoneZiggo utilized K2View's Test Data Management (TDM) solution to automate the provisioning of accurate test data. This solution allowed testing teams to operate more efficiently, ensuring compliance with GDPR and enhancing overall testing quality. The partnership with K2View has led to a three-year commitment for ongoing data management solutions.