Kapwing is a software company based in the United States, founded in 2017, that specializes in content and collaboration tools within the media publishing sector. With a small employee base of 11 to 50, the company focuses on providing solutions that enhance video accessibility. A notable document published by Kapwing is the "2025 Video Accessibility Checklist," which outlines essential practices for making video content more accessible. This checklist emphasizes the importance of accurate captions, audio descriptions, visual descriptions, and descriptive transcripts. It includes specific recommendations such as ensuring captions are synchronized with video content, providing alt-text for images, and using tools like an auto subtitle generator and AI transcript generator to streamline the creation of accessible video content. The company’s offerings reflect a commitment to enhancing user experience and inclusivity in digital media, aligning with broader trends in accessibility standards. Overall, Kapwing's expertise lies in developing tools that facilitate content creation and collaboration while prioritizing accessibility for diverse audiences.