Keap is a software company based in the United States, specializing in customer relationship management (CRM) solutions. Founded in 2015, the company employs between 201 and 500 individuals and has reported revenues of approximately $100 million. Keap's primary focus is on providing sales and marketing automation tools designed to enhance client experiences and support business growth, particularly within the health and wellness sector. Their published content includes a guide that outlines five key automation strategies for health and wellness businesses, emphasizing the importance of immediate lead follow-up, appointment scheduling, relationship nurturing, client onboarding, and post-fulfillment follow-up. The guide highlights how automation can streamline operations, allowing teams to manage tasks more efficiently while maintaining a personal touch in client interactions. Keap’s software also includes features for appointment scheduling, which integrates with popular calendar applications to facilitate easier client bookings. Overall, Keap aims to empower businesses to optimize their processes and improve client engagement through effective automation solutions.