KPM Offsite Tagging Policy and Guidelines

This document is a guide detailing the KPM Offsite Tagging Policy, which outlines the requirements and accepted practices for clients using KPM products and services. It specifies that all clients must adhere to the applicable policies found on the Kroger Precision Marketing website. The guide includes sections on managed services for various media types, including display, native, video, CTV, audio, and social platforms like Meta, Pinterest, Snapchat, and Advanced TV. Each section lists accepted ad server providers, third-party measurement providers, and verification partners. The document emphasizes the need for clients to submit tags for quality assurance testing 10 days prior to campaign launches and outlines limitations on tag types and quantities. Additionally, it mentions that KPM reserves the right to change policies without notice and that clients are responsible for staying updated with these policies.