Kroger Precision Marketing

Overview

Kroger Precision Marketing (KPM) operates within the Business Services sector, specifically focusing on advertising and marketing solutions. The company provides managed services that include offsite tagging for various media campaigns, ensuring compliance with the policies of different advertising platforms. Their documentation outlines a structured approach to offsite media management, detailing requirements and guidelines for clients engaging in advertising across non-Kroger owned properties. The available policy document emphasizes the importance of adhering to the respective policies of offsite media properties and the responsibilities of clients in staying informed about these policies. KPM's services encompass a range of media types, including display, native, video, connected TV (CTV), and audio formats, indicating a comprehensive approach to digital marketing strategies. The company is part of a larger ecosystem that integrates data-driven insights to enhance marketing effectiveness, as evidenced by its operational framework and service offerings. With a modest employee size, KPM is positioned to cater to diverse marketing needs within the industry.

Industry