LotLinx

Overview

LotLinx is a business services company based in the United States, specializing in advertising and marketing solutions for the automotive industry. Founded in 2012, the company offers a precision retailing platform designed to optimize vehicle detail pages (VDPs) and enhance the online shopping experience for customers. LotLinx employs data-driven strategies, including mobile optimization and VIN-specific targeting, to help automotive dealerships increase inventory turnover and attract new buyers. Case studies from clients such as Lake Auto Group and Kia of Everett illustrate the platform's effectiveness in improving conversion rates and reducing the average time vehicles spend on lots. For instance, Lake Auto Group reported a decrease in days on lot from 35 to 24 and a shopper conversion rate of 2.5%, while Kia of Everett experienced a 30% year-over-year sales growth attributed to LotLinx's services. The company operates with a workforce of 51 to 200 employees and reported revenue of approximately $22.4 million, reflecting its established presence in the marketing services sector.

Industry