Summary
This case study outlines the partnership between Kia of Everett and Lotlinx, focusing on the impact of Lotlinx's precision retailing platform on the dealership's inventory management and sales performance. General Manager Erik Butler emphasizes the significance of moving inventory and highlights the successful collaboration with Lotlinx over five years across multiple stores. The case study documents that the Lotlinx platform has helped bring in 74% of new shoppers to the dealership's website, significantly enhancing customer traffic. Additionally, it details the average days on the lot for vehicles involved in Lotlinx campaigns, which is reported at 24 days, considerably lower than the industry average of 56 days. The partnership has resulted in a 30% year-over-year growth in sales, showcasing the effectiveness of the Lotlinx platform in improving return on investment for the dealership. The case study serves as an example of how digital solutions can optimize retail strategies in the automotive industry.
