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Mondelēz International
Overview
Mondelēz International, founded in 2012 and headquartered in the United States, operates within the manufacturing industry, specifically focusing on the food and beverage sector. The company employs over 10,000 individuals and reported a revenue of approximately $37.1 billion. Mondelēz is recognized for its extensive portfolio of snack products, which includes well-known brands that cater to diverse consumer preferences. A recent document, the "2024 State of Snacking: Vietnam Report," highlights key insights into consumer behavior related to snacking in Vietnam. The report, based on a survey conducted by The Harris Poll, indicates that snacking is an integral part of daily life for Vietnamese consumers, with a significant emphasis on emotional connections and nostalgia associated with snacks. Additionally, the findings suggest a growing trend towards health-conscious and sustainable snacking options, reflecting consumers' preferences for products made "the right way." Overall, Mondelēz International's focus on innovation and understanding of consumer trends underpins its strategy in the competitive snack market.