State of Snacking in Vietnam 2024

This report presents the findings of a survey conducted by The Harris Poll on behalf of Mondelēz International, focusing on snacking behaviors among Vietnamese consumers. The survey, which included 291 adults aged 18 and older, was conducted online from October 10, 2024, to January 22, 2025. The results indicate that snacking is an integral part of daily life in Vietnam, with 95% of respondents consuming at least one snack per day. The report details various aspects of snacking, including its emotional significance, nutritional value, and the influence of mindful consumption. It highlights that snacks are not only seen as a source of enjoyment but also evoke nostalgia and family traditions. The findings emphasize the importance of convenience, sensory experience, and ethical considerations in snack choices. Additionally, the report notes a growing trend towards health-conscious snacking, with many consumers paying attention to nutritional content while also seeking indulgent experiences. Overall, the survey underscores the evolving landscape of snacking in Vietnam, reflecting diverse consumer needs and preferences.