UNCLAIMED
Muck Rack
Overview
Muck Rack is a company operating within the Computers and Technology sector, specifically focusing on computer software. With a workforce of approximately 201 employees and reported revenue of $180 million, the company's expertise is reflected in its research and analysis of contemporary media trends. A notable publication from Muck Rack is "The State of Creator Journalism 2025," which examines the evolving landscape of journalism, particularly the rise of creator journalists who operate independently from traditional media organizations. The report highlights that a significant portion of these journalists have been self-publishing for over five years, driven primarily by the desire for creative autonomy rather than financial incentives. It also reveals that social media plays a crucial role in their reporting processes, with many creators relying on public relations pitches to source their stories, although they often find these pitches irrelevant. This research underscores Muck Rack's commitment to understanding and documenting the dynamics of modern journalism and the impact of digital platforms on content creation.