Nayya Health, Inc. is a software company based in the United States, specializing in human resources software and health insurance solutions. Founded in 2019, the company employs between 51 and 200 individuals and focuses on enhancing employee benefits recommendations through advanced technology. Nayya's core offering, referred to as "Choose," utilizes a recommendation engine that analyzes multiple factors, including healthcare utilization, current health conditions, financial capabilities, and personal preferences. The platform leverages machine learning and incorporates data from a wide range of external consumer data points, such as medical claims and provider networks, alongside self-reported employee information. This approach allows Nayya to provide personalized benefits recommendations that consider individual employee circumstances and needs. The company's methodology is distinguished by its "human-in-the-loop" model, where trained actuaries provide feedback to refine the recommendation algorithms continuously. Through this process, Nayya aims to improve employee health outcomes and financial protection by delivering tailored benefits solutions.