Newgrove

Overview

Newgrove is a United Kingdom-based company operating within the Business Services sector, specifically focusing on Custom Software and IT Services. Founded in 1992, the company employs between 11 and 50 individuals and has reported revenue of approximately 3.7 million USD. Newgrove specializes in providing insights through its Dynamic Footfall solution, which enables businesses to analyze visitor patterns and foot traffic across various locations. A case study involving a national fast-food restaurant chain illustrates the application of this solution, where Newgrove assisted in developing a local marketing strategy by identifying high-value locations based on visitor origin flows and competitor proximity. The analysis revealed significant differences in demand patterns across multiple high streets, allowing for a more targeted marketing approach rather than a generalized budget allocation. This capability is complemented by Newgrove's broader Location Intelligence platform, Periscope®, which aims to enhance decision-making regarding marketing investments and business expansion based on dynamic consumer behavior insights.

Industry