2024 Holiday Intentions Consumer Survey Report

This consumer survey report presents findings from Numerator's Q2 2024 Holiday Preview, which surveyed 5,577 consumers regarding their spring and summer holiday plans. The report focuses on five key holidays: Cinco de Mayo, Mother's Day, Memorial Day, Father's Day, and Independence Day. It outlines consumer celebration intentions, purchase behaviors, and expected spending for each holiday. For Cinco de Mayo, a significant percentage of celebrators plan to dine out, with food and alcohol being primary purchases. Mother's Day celebrations are characterized by family gatherings and gift-giving, with flowers and gift cards as popular choices. Memorial Day is expected to see gatherings and grilling, while Father's Day celebrations will include gifts and family gatherings. The report also highlights generational differences in celebration and purchasing behaviors, noting that younger generations are more likely to engage in certain holiday activities. Overall, the findings indicate trends in consumer behavior and spending across these holidays.