Numerator

Overview

Numerator is a business intelligence software company based in the United States, founded in 2011, with a workforce of 1,001 to 5,000 employees and reported revenue of approximately $427 million. The company specializes in providing insights into consumer behavior and market trends through a variety of analytical tools and research methodologies. Their published documents highlight the application of their insights solutions in case studies with notable clients such as Waterpik and BODYARMOR. For instance, Waterpik utilized Numerator's consultative research expertise and survey capabilities to optimize their product offerings for Costco, employing techniques like Conjoint Analysis to better understand consumer preferences. Similarly, BODYARMOR leveraged Numerator's insights to identify shopping behaviors and quantify opportunities for expanding distribution in competitive retail channels. Numerator's focus on delivering actionable insights through data-backed strategies positions them as a key player in the business intelligence software sector, addressing the specific needs of brands seeking to enhance their market presence and consumer engagement.

Industry