Waterpik Case Study on Costco Shopper Insights

This case study details how Waterpik utilized a Conjoint Analysis and follow-up Instant Survey to gain insights into the preferences of Costco shoppers. The objective was to optimize their product bundle to align with consumer needs and secure buy-in from Costco. Waterpik faced challenges in understanding the unique preferences of Costco members and needed a data-backed strategy to validate their assumptions. By leveraging Numerator's expertise and data on verified buying behaviors, Waterpik conducted a custom study that revealed consumer attitudes toward product features and pricing. The findings differed from previous assumptions, prompting a follow-up Instant Survey to explore key purchase motivators. The combination of both studies provided Waterpik with clarity on consumer preferences, enabling them to develop an improved product offering that maximized shelf space and profits at Costco. Ultimately, the targeted research facilitated a faster buy-in process from Costco, strengthening Waterpik's partnership with the retailer.