Optibus is an Israel-based software company founded in 2014, specializing in supply chain management software with a focus on public transportation. The company employs between 201 and 500 individuals and has reported significant revenue. Optibus provides analytical insights into the public transportation sector, as evidenced by its publication, the "2025 State of Public Transportation Report." This report highlights critical organizational goals for the next five years, addressing challenges such as driver workforce issues and the financial impacts of limited real-time tools. It emphasizes the importance of transitioning to zero-emission fleets, driven by government regulations like the EU’s Clean Vehicles Directive, which sets stringent procurement targets for public transportation by 2030. The report is based on a survey of 231 senior professionals from public transport operators and authorities worldwide, offering actionable guidance to enhance service reliability and readiness for future challenges. Through its focus on data-driven solutions, Optibus aims to support public transport operators and authorities in making informed decisions that align with emerging trends and operational needs.