AI Variable Generator for Feature Experimentation

This document is a guide detailing the AI Variable Generator, a feature within Optimizely's Feature Experimentation platform. The guide explains how feature variables can be remotely modified to enhance the behavior or appearance of features without requiring code deployments. It presents benchmark data indicating that incorporating four or more distinct variables in experiments can lead to significant performance improvements, including over 11% higher win rates and a 21% uplift. The AI Variable Generator utilizes generative AI to assist users, particularly Product Managers, Experimentation Managers, and Developers, in brainstorming and creating relevant feature variables based on their hypotheses. The document outlines the functionality of the AI Variable Generator, including its integration with Opal, the AI co-pilot chat, which helps users refine their hypotheses and generate contextual variable suggestions. The guide also mentions the availability of the AI Variable Generator, which is in open beta from March 2024 and will be generally available by late Q1 2024.