B2B Digital Commerce Maturity Framework for Distributors

This guide outlines the B2B Digital Commerce Maturity Framework developed by Optimizely and Affiliated Distributors to assist independent distributors in enhancing their digital commerce strategies. The framework categorizes the maturity of distributors into three phases: Crawl, Walk, and Run, each representing distinct characteristics and requirements for success in digital commerce. The guide emphasizes the importance of understanding where a distributor currently stands in terms of digital maturity and outlines the necessary steps to progress through each phase. It details how independent distributors can leverage technology, such as integrating ERP systems and enabling self-service options, to improve online purchasing experiences. Additionally, the document presents insights into the impact of the pandemic on digital commerce trends and highlights the necessity for personalized customer experiences and efficient fulfillment processes. By utilizing this framework, distributors can identify areas for investment and support to optimize their digital commerce efforts and drive revenue growth.