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OraSure Technologies
Overview
OraSure Technologies, founded in 2000 and based in the United States, operates within the manufacturing sector, specializing in medical devices and equipment. The company employs between 501 and 1,000 individuals and reported a revenue of approximately $125.7 million. A notable aspect of OraSure's work is highlighted in a recent case study focused on the Just LILA project, which aimed to enhance awareness and accessibility of HIV self-testing in Italy. This initiative involved a promotional campaign that utilized social media platforms to engage audiences and influencers, emphasizing the ease and confidentiality of self-testing. The project included the distribution of free self-test kits, along with remote counseling services, to facilitate access for individuals. The effectiveness of the pilot was evaluated through various metrics, including the number of self-test kits ordered and the completion rates of counseling requests. This case study reflects OraSure's commitment to addressing public health challenges through innovative testing solutions in the medical device sector.