Pantone

Overview

Pantone, founded in 1962 and based in the United States, operates within the Business Services industry, specifically focusing on commercial printing, graphic design, and color technology. The company is recognized as a leading authority on color, providing tools and systems that help designers and businesses achieve color accuracy in various applications. Pantone's expertise extends to the development of the PANTONE® SkinTone™ Colors, which aims to enhance visual representation and diversity in retail and media. A recent white paper emphasizes the importance of authenticity in the reproduction of skin tones, advocating for a more inclusive approach in product offerings to reflect the diverse makeup of consumers. The document highlights that consumers increasingly expect brands to demonstrate inclusion and diversity, which can foster stronger emotional connections with products. Pantone's commitment to color accuracy and representation aligns with broader diversity and inclusion initiatives, positioning the company as a key player in promoting authentic visual representation across industries.

Industry