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Windsor AI
Overview
Windsor AI is an Australian company founded in 2017, specializing in custom software and IT services within the business services industry. With a workforce of 11 to 50 employees, the company focuses on providing data-driven insights to enhance marketing performance for its clients. A notable case study highlights Windsor AI's collaboration with Schroders, a global investment management firm, where the platform was utilized to decrease marketing cost per acquisition (CPA) by 41%. The project involved integrating data from various sources, including DoubleClick Campaign Manager and Google Analytics, to create a comprehensive view of customer journeys across multiple advertising channels. Windsor AI's Attribution Insights platform enabled Schroders to analyze key performance indicators effectively, facilitating a transition to outcome-driven marketing campaigns. The company's emphasis on independence from media publishers and agencies underscores its commitment to delivering transparent analytics solutions. As Windsor AI continues to expand its services, it aims to enhance its platform's application across different markets in the Asia-Pacific region.