Benz24 Marketing Optimization Case Study

This case study outlines how Benz24, a leading German online retailer in construction and home improvement, optimizes its marketing strategies using windsor.ai. The document details the background of Benz24, which offers over 100,000 products and is rapidly expanding into new marketing channels. The primary challenge faced by the company was the need to measure the effectiveness of various marketing channels throughout the customer journey, including AdWords, social media, retargeting, email, affiliates, and programmatic advertising. To address this challenge, Benz24 sought a media and agency-independent partner to consolidate data from all marketing platforms and present performance metrics and return on advertising spend (ROAS) in a user-friendly manner. The solution involved a three-step process: onboarding data from various marketing sources, integrating cost data from affiliate channels, and applying a data-driven multi-touch attribution model to accurately calculate ROAS based on customer interactions. The document concludes with a mention of the next steps for continuous optimization and automation.