Premion

Overview

Premion is a company operating within the Media & Internet industry, specifically focusing on advertising and marketing services related to streaming television. Founded in 2016 and based in the United States, Premion has established itself as a provider of advanced advertising solutions for marketers navigating the evolving landscape of streaming media. The company's published content includes the "Streaming TV Playbook 2025," which outlines key trends and strategies for marketers in the context of local connected TV (CTV) advertising. This document highlights the importance of local relevance in advertising, emphasizing sophisticated audience targeting and measurement capabilities that were once exclusive to larger brands. It also addresses critical considerations for advertisers, such as brand safety and combating ad fraud, while advocating for a comprehensive approach that integrates CTV with traditional linear TV advertising. The playbook further discusses the growth of local ad spending in streaming TV, driven by increased viewership and the entry of major platforms into the ad-supported streaming market. With a workforce of 51 to 200 employees, Premion generates approximately $30 million in revenue.

Industry