Nutrition Foundation Behavior Change Intervention Case Study

This case study outlines the collaboration between a global nutrition foundation and Premise to implement a behavior change intervention in Indonesia's sugary drink market. The primary objective was to analyze consumer behaviors influenced by visual cues, particularly focusing on sugar-added beverages such as teas, juices, and sodas. The study involved conducting extensive surveys across eight provinces, targeting young adults, who are significant consumers of sugary drinks. The survey gathered 4,782 responses, revealing that nearly 60% of participants noticed new sugar labels, with 80% using them during shopping. However, only 45% checked the sugar content when selecting beverages. The findings indicate a general receptiveness to sugar labels, especially when color-coded, which aids consumers in identifying high sugar content. The insights gained from this study are valuable for understanding sugary beverage consumption patterns and can inform effective marketing and labeling strategies to promote healthier choices among consumers.