Premise Data

Overview

Premise Data is a company based in the USA that operates within the Computers and Technology industry, employing approximately 201 individuals and generating an annual revenue of $82 million. The company specializes in data collection and analysis, leveraging a network of contributors to gather insights across various sectors. A notable project highlighted in their recent case study involves collaboration with the Nutrition Foundation to assess consumer behavior related to sugary drinks in Indonesia. The study aimed to evaluate the influence of product labeling on purchasing decisions, particularly focusing on young adults, who are significant consumers of sugar-sweetened beverages. Through a large-scale survey conducted via Premise's app, the research gathered over 4,700 responses, revealing insights into how consumers perceive and react to sugar labels. The findings indicated that while many shoppers notice these labels, a smaller percentage actively check sugar content when making choices. Overall, Premise Data's work emphasizes its role in providing actionable insights that inform behavior change interventions in public health contexts.

Industry