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PulsePoint
Overview
PulsePoint is a software company based in the United States, founded in 2011, that specializes in business intelligence and marketing services. With an employee size ranging from 51 to 200, the company focuses on providing solutions that enhance audience engagement and optimize media costs, particularly in the healthcare sector. A notable collaboration with Dentsu Health demonstrates PulsePoint's capabilities in improving qualified audience reach and cost efficiency for clients in the life sciences. This partnership involved leveraging PulsePoint's platform for direct-to-consumer tactics across digital media, utilizing contextual targeting to engage audiences with relevant health content. The results highlighted significant improvements, including a reduction in media costs and an increase in patient engagement, showcasing the effectiveness of PulsePoint's programmatic media strategies. The company aims to facilitate measurable business transformations by connecting its technology with established marketing practices, thereby enhancing brand conversions and audience quality in the healthcare industry.