Dentsu Health and PulsePoint Partnership Case Study

This case study details the partnership between Dentsu health and PulsePoint aimed at enhancing audience quality and reducing media costs for a leading Parkinson’s disease brand. Dentsu health, awarded the media agency-of-record assignment, sought to improve qualified audience reach, cost efficiency, and brand conversion. By integrating PulsePoint’s health marketing platform, Dentsu health gained direct control over campaign management, allowing for the replication of successful targeting strategies while improving transparency and lowering costs. The collaboration resulted in significant improvements, including a 26% reduction in costs and an increase of 84% in diagnosed patients reaching treatment points in 2023. The case study outlines specific programmatic results, highlighting increases in reach and reductions in budget compared to previous partners. It emphasizes the effectiveness of self-service activation within the platform, showcasing the transformational impact on qualified audience reach and overall brand conversions during the initial quarters of implementation.