Summary
This case study documents the challenges faced by a national health insurance provider in managing local marketing efforts. The provider's previous marketing strategy relied heavily on manual workflows, which were inefficient and time-consuming, involving complex spreadsheets and extensive email communication. The study outlines how Quad assessed the existing processes and proposed a fully integrated campaign management solution. This solution included pre-approved templates to streamline compliance and enable local marketers to produce tailored marketing materials quickly. The implementation of Quad's Local Marketing Platform resulted in significant improvements, including increased on-time delivery from 87% to 100%, a 98% reduction in manual touches, and a decrease in media request cycle time from weeks to minutes. The case study highlights the benefits of automation and optimization in local marketing, emphasizing cost savings, efficiency, and improved accuracy in media placement.
