Quad

Overview

Quad operates within the Business Services industry, focusing on areas such as advertising and marketing, management consulting, and eCommerce. Founded in 1971 and headquartered in the United States, the company employs over 10,000 individuals and generates significant annual revenue. Quad's published documents highlight its expertise in analytical reporting, particularly concerning retail trust in the age of artificial intelligence, postal logistics, and financial services marketing. Reports such as "Building Trust Beyond the Transaction" emphasize the evolving landscape of financial services, where marketers must adapt to meet the needs of a diverse consumer base. Additionally, Quad's "Package InSight" initiative showcases its capabilities in data-driven packaging design, as evidenced by a case study with Creature Comforts Brewing, which utilized biometric insights to enhance product visibility and consumer engagement. Overall, Quad's documentation reflects its commitment to leveraging data analytics and innovative marketing strategies to address contemporary challenges in various sectors, including retail and financial services.

Industry