The Return of Touch Report on Holiday Shopping

This report presents findings on consumer preferences for holiday shopping in 2025, highlighting the balance between value and meaningful experiences. It reveals that 75% of Americans prioritize finding the lowest prices, while two-thirds seek personalized or locally sourced gifts. The report emphasizes the importance of in-person shopping, with 76% of respondents viewing it as a holiday ritual that fosters connections with family and friends. Trust in the quality of in-store items is significant, with 72% expressing confidence in their purchases. The report also notes a decline in enthusiasm for Black Friday and Cyber Monday, with 75% of Americans feeling these events are more transactional than joyful. Additionally, it documents a resurgence in the popularity of holiday catalogs, particularly among younger generations, who find them engaging and a good starting point for shopping. The methodology includes a survey conducted by The Harris Poll with over 2,100 American adults, providing insights into the evolving landscape of holiday shopping.