Rakuten, founded in 1997 and based in Japan, operates primarily in the retail sector, focusing on department stores, shopping centers, and superstores. With a workforce exceeding 10,001 employees, the company reported substantial revenue, reflecting its significant presence in the retail industry. The company's published content includes a whitepaper that discusses opportunities in Islamic banking in Malaysia, highlighting the increasing consumer adoption of Islamic financial products and the favorable operating environment shaped by national strategic directions and government policies. This document outlines the growth potential of Islamic banking, noting that it accounts for a significant portion of Malaysia's total banking loans and emphasizes the importance of Islamic finance products for both Muslim and non-Muslim customers. The research also indicates that understanding consumer attitudes toward Islamic finance is crucial for market positioning and product development. Overall, Rakuten's engagement with financial services, particularly in the context of Islamic banking, showcases its interest in exploring diverse market opportunities within the broader retail landscape.