Recurly is a software company based in the United States, founded in 2009, that specializes in financial software solutions, particularly for subscription-based businesses. With an employee size ranging from 201 to 500, Recurly focuses on providing tools that help companies manage and optimize their subscription billing processes. Their published documents include a guide on dunning best practices, which offers strategies for effectively managing customer payments and reducing churn. Additionally, Recurly has produced a research report that explores consumer behavior and preferences in the subscription economy, particularly in the context of changes brought about by the pandemic and inflationary pressures. This report highlights the importance of understanding subscriber sentiment, emphasizing that loyalty remains crucial for subscription services. The insights derived from their research aim to assist businesses in adapting their offerings to meet evolving consumer expectations. Overall, Recurly's expertise lies in enhancing the subscription management experience through data-driven insights and practical guidance for businesses navigating the subscription landscape.