Insights on Subscriber Preferences and Trends

This report presents the findings of a survey conducted by Recurly, which analyzed the preferences and behaviors of 2,612 U.S. subscribers aged 18 and older regarding subscription services. The survey, conducted in March 2022, reveals significant shifts in consumer sentiment influenced by the pandemic and ongoing inflationary pressures. It details subscriber loyalty trends, indicating that while streaming and retail subscriptions remain popular, consumers are also eager to engage in in-person activities. The report highlights that 44% of subscribers have increased their subscription services since 2020, with an average of five subscriptions per individual. Furthermore, it discusses the importance of exclusive content in retaining subscribers and outlines the categories of subscriptions that are gaining traction, particularly in digital media and entertainment. The findings suggest that businesses must adapt their offerings to meet evolving consumer demands to maintain loyalty and ensure continued growth in the subscription economy.