Intermountain Health Reputation Management Case Study

This case study details the collaboration between Intermountain Health and Reputation to enhance the healthcare provider's online reputation and visibility. The objective was to address complaints regarding incomplete business listings and a lack of reviews that negatively impacted their online presence. By implementing a scalable SMS-based review request program, Intermountain Health achieved a significant increase in organic leads and review volumes. The study outlines the challenges faced, including a skewed reputation due to negative reviews, and the solutions employed to encourage satisfied patients to share their experiences. As a result, Intermountain Health saw a tripling of organic leads and a 510% increase in review volume within a year. The case study emphasizes the importance of aligning marketing metrics with corporate goals and how effective reputation management can lead to improved patient perception and business growth.