Reputation, founded in 2013 and based in the United States, operates within the Software industry, specifically focusing on Business Intelligence (BI) software. The company employs between 201 and 500 individuals and has reported revenue of approximately $94.5 million. Reputation's primary expertise lies in analyzing consumer behavior and providing insights that help businesses enhance their brand reputation. A notable publication from the company is the "2026 Consumer Survey," which examines the evolving landscape of the hospitality industry, particularly in relation to artificial intelligence, economic factors, and consumer engagement. This report highlights the significance of reviews and recommendations in shaping consumer choices within the food and beverage sector. It outlines strategies for hospitality brands to leverage AI and adapt to changing guest expectations, emphasizing the importance of maintaining a strong online presence and responding effectively to customer feedback. Through its research, Reputation aims to equip businesses with actionable recommendations to thrive in a competitive market while navigating the challenges posed by technological advancements and shifting consumer preferences.