Reputation Report for European Automotive Industry 2024-25

This report serves as a comprehensive analysis of the reputation performance of European automotive brands and dealerships for the years 2024-25. It outlines the competitive challenges faced by car manufacturers in the electric vehicle (EV) market, particularly highlighting the declining market shares of major brands like Mercedes, Stellantis, and Volkswagen. The report details the modest growth in global EV sales and emphasizes the importance of reputation management as a strategic asset for businesses. It documents the surge in plug-in hybrid electric vehicle (PHEV) sales and discusses the impact of Google's Search Generative Experience on consumer interactions with automotive websites. The report also addresses the barriers to EV adoption, including cost perceptions, and presents a methodology for calculating Reputation Scores, which assess brand performance based on customer reviews. The findings underscore the necessity for automotive businesses to enhance their reputation management strategies in a rapidly evolving market landscape.