UNCLAIMED
SafeGraph
Overview
SafeGraph is a company based in the United States, founded in 2016, that operates within the Business Services industry, specifically focusing on custom software and IT services. With a workforce of 51 to 200 employees, SafeGraph specializes in providing alternative data solutions that help investors and businesses make informed decisions. The company emphasizes the significance of alternative data in understanding economic trends, particularly in the context of financial markets where traditional metrics may not fully capture real-time dynamics. In a recent case study, SafeGraph collaborated with INRIX to enhance insights into consumer behavior by analyzing trip counts to key points of interest, such as theme parks and retail locations. This partnership aims to correlate various datasets with operational metrics like revenue and inventory levels, thereby offering predictive insights into market trends and consumer activities. SafeGraph's approach highlights the growing demand for streamlined access to vital information, enabling better decision-making processes for its clients.