Triple Lift

Overview

TripleLift is a business services company based in the United States, specializing in advertising and marketing solutions. Founded in 2012, the company has grown to employ between 201 and 500 individuals and reported revenue of approximately $136 million. TripleLift focuses on innovative advertising technologies, particularly in the realm of display advertising. A recent case study highlighted the company's High Impact Display suite, which was utilized by a leading sports and lifestyle brand to effectively promote a new line of sneakers. The campaign aimed to engage viewers through an interactive ad format that showcased multiple products while aligning with a significant sporting event. The results indicated a statistically significant increase in brand favorability and consideration among targeted high-income households, alongside achieving over 85 million impressions at a cost per thousand impressions (CPM) notably below industry benchmarks. This case exemplifies TripleLift's capability to enhance brand perception and deliver measurable outcomes through its creative advertising solutions.

Industry