Flipbook High Impact Display Campaign Case Study

This case study details a collaboration between a leading Sports and Lifestyle brand and TripleLift to promote a new line of sneakers through an innovative advertising approach. The campaign aimed to feature multiple products within a single ad unit while ensuring an engaging viewer experience. The brand utilized TripleLift’s High Impact Display suite to launch Flipbook assets, which showcased various products and highlighted their details effectively. The setup process was streamlined, allowing for a quick launch that aligned with a high-profile sporting event. A brand lift study conducted with Cint indicated significant improvements in Brand Favorability and Consideration among households with an annual income of $100k or more, with increases of +6 percentage points. The campaign also achieved over 85 million impressions at a cost per thousand impressions (CPM) that was 43% below the benchmark, demonstrating the effectiveness of the Flipbook format in enhancing brand perception.