Premium Presence Case Study for College Admissions

This case study details the implementation and outcomes of Scoir's Premium Presence service for college admissions teams. It outlines the challenges faced by these teams, such as inefficient marketing strategies and limited resources. The Premium Presence solution aims to enhance outreach to stealth students—those who express interest but are not captured in traditional CRM systems. The case study presents results from three colleges that utilized this service, highlighting significant increases in follower growth, application rates, and overall engagement with prospective students. For instance, Bard College Berlin reported that a substantial percentage of their followers were stealth students, leading to improved application and admission rates. The study emphasizes the effectiveness of Premium Presence in connecting colleges with interested students, thereby optimizing the admissions process and reducing the workload on admissions teams. The findings suggest that this approach can yield substantial benefits for institutions looking to expand their reach and enhance student engagement.