Summary
This case study outlines the challenges faced by college admissions teams in efficiently connecting with prospective students, particularly stealth students who are not captured in traditional marketing efforts. It details how Scoir’s Premium Presence solution addresses these challenges by allowing colleges to repurpose existing content to engage with a wider audience. The study presents specific results from three colleges that implemented Premium Presence, highlighting metrics such as follower growth rates, application submission rates, and overall engagement with stealth students. Bard College Berlin, for instance, reported that a significant portion of their followers were stealth students, leading to increased application and admission rates. The case study emphasizes the effectiveness of Premium Presence in enhancing visibility and engagement for colleges, ultimately aiding in the recruitment process. It concludes with insights on the benefits of using Premium Presence for colleges looking to expand their reach and connect with prospective students more effectively.
