Account Based Marketing for Corporate E-Learning

This case study outlines the application of Account Based Marketing (ABM) strategies in the corporate e-learning sector, particularly in the context of remote work. It describes how an e-learning advertiser utilized Semcasting's digital targeting capabilities to enhance campaign success during the pandemic. The study details the challenges faced by companies in engaging target audiences who are now working from home, necessitating a reevaluation of marketing strategies. The advertiser leveraged tools like Audience Designer and Mobile Footprints to effectively reach employees at their home addresses. The results of the two-month campaign included 1,638 web conference sign-ups, a cost per acquisition (CPA) of $32, and over 17 million impressions generated through display and mobile advertising. The case study emphasizes the effectiveness of targeted marketing strategies in achieving successful engagement with intended audiences under changing circumstances.