Semcasting

Overview

Semcasting is a company based in the United States that operates within the Business Services sector, specifically focusing on computer software and marketing services. Founded in 2009, the company employs between 11 and 50 individuals and has reported revenue of approximately $5 million. Semcasting specializes in B2B marketing solutions, particularly through its Title-Based Targeting (TBT) approach, which leverages advanced natural language processing and keyword intelligence to help marketers effectively reach decision-makers based on job titles, industries, and seniority levels. The TBT methodology addresses the challenges B2B marketers face in accessing decision-makers at scale, especially in environments where traditional cookie-based methods are ineffective. Semcasting's platform offers a cookie-free data onboarding solution that enhances match rates and allows marketers to activate their first-party data in conjunction with B2B data. The company's offerings are designed to provide marketers with the tools needed to precisely identify and engage the right audiences across various digital media platforms.

Industry