Digital Acquisition Campaign Case Study for Banking

This case study details a digital acquisition campaign conducted by a prominent regional bank in collaboration with Semcasting. The primary objective of the campaign was to grow the bank's loan portfolio by attracting new customers and cross-selling to existing ones. The campaign utilized a competitive introductory rate for home equity loans and targeted two audiences: current customers and potential non-bank customers. The bank provided Semcasting with first-party data to enhance targeting accuracy, achieving a 90% match rate through the Device Graph feature. The campaign employed a mix of display and audio media channels, with significant results including a 279% increase in applications compared to expectations and a notable decrease in conversion costs. The campaign exceeded key performance indicators, achieving an 80% increase in conversions and demonstrating the effectiveness of advanced audience targeting strategies. The study highlights the successful integration of proprietary data and modeling techniques in achieving substantial ROI.