Case Study on Higher Education Admissions Targeting

This case study details the implementation of Semcasting’s 1st Party Audience Targeting platform by a Northeast university to enhance its admissions process. The university aimed to engage over 12,000 undergraduate applicants within a 90-day application window, addressing challenges posed by traditional digital marketing methods that often resulted in inefficiencies and wasted resources. By utilizing Semcasting’s advanced targeting capabilities, the university achieved a remarkable match rate of 85%. The campaign was structured with two primary objectives: to engage all applicants and to encourage successful candidates to participate in an optional orientation day. The approach included onboarding the applicant list, mapping demographic profiles, and converting them into targetable online households and devices. The results indicated increased unique user reach, higher engagement rates, and improved turnout for orientation day, demonstrating the effectiveness of targeted digital marketing in the higher education sector.