This guide serves as a comprehensive resource for participants in the ServiceNow User Group (SNUG) Live events in the USA and Canada. It outlines the program's objective, which is to foster collaboration among members through in-person and online interactions. The document details the roles and responsibilities of various stakeholders, including leaders, steering committee members, and ServiceNow marketing personnel, emphasizing the importance of community involvement. It provides best practices for leaders and presenters, encouraging engagement through discussions, sharing experiences, and recruiting new members. Additionally, the guide includes practical considerations for hosting events, such as venue capacity, security, and catering options. The document aims to enhance the overall experience for SNUG participants by promoting effective planning and execution of events, ensuring that all members can contribute to and benefit from the community.