ServiceTitan is a software company based in the United States that specializes in business intelligence solutions for the home services industry. Founded in 2007, the company has grown to employ between 1,001 and 5,000 individuals and reported significant revenue. ServiceTitan's focus is on providing contractors with the data and tools necessary to meet evolving consumer expectations in the home services market. A notable publication from the company is the "State of the Trades" whitepaper, which highlights consumer trends and expectations for 2025. This report emphasizes the importance of understanding customer preferences, effective communication, and the necessity for diverse payment options in the industry. It also discusses how both younger and older generations of homeowners share similar expectations regarding service delivery, underscoring the need for contractors to convey the value of their offerings in terms of time savings, cost efficiency, and safety. Overall, ServiceTitan is positioned as a key player in helping contractors adapt to changing market dynamics through data-driven insights and technological solutions.