Consumer Trends in the Home Services Industry 2025

This report presents an analysis of consumer trends in the home services industry for 2025. It outlines how contractors can adapt to shifting customer expectations and preferences. The document emphasizes the importance of data-driven insights for contractors to enhance communication, digital solutions, and payment options. The report highlights the significant spending on trades services, estimated at approximately $1.5 trillion annually in the U.S. and Canada. It details the generational differences in consumer behavior, noting that younger generations, particularly Millennials and Generation Z, are increasingly driving demand for home improvements. The report also discusses the role of women as primary decision-makers in home remodeling projects, indicating a shift in household dynamics. Additionally, it addresses the aging housing stock and the implications for contractors in meeting the needs of diverse customer bases. Overall, the report serves as a guide for contractors to navigate the evolving landscape of consumer expectations in the home services sector.